文章基本信息

标题：U.S. Consumers’ Valuation of Quality Attributes in Beef Products
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作者：Abidoye, Babatunde O. ; Bulut, Harun ; Lawrence, John D. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2011
页码：1-12
出版社：Journal of Agribusiness
摘要：A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring 2006 to elicit consumers’ preferences for quality attributes in beef products. Based on the resulting data, a random coefficients logit model is estimated, and consumers’ willingness to pay for these quality attributes in beef products is obtained. The results indicate that consumers have strong valuation for traceability, grass-fed, and U.S. origin attributes in a standard rib-eye steak and are willing to pay a premium for these attributes.
关键词：choice experiment;conjoint analysis;quality attributes;random parameters