文章基本信息

标题：Analyzing the Competitive Performance of the South African Wine Industry
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作者：van Rooyen, Johan ; Esterhuizen, Dirk ; Stroebel, Lindie 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2011
页码：179-200
出版社：Journal of Agribusiness
摘要：This article describes a methodology and a four-step framework to measure and analyze competitive performance of the South African wine industry. Competitive performance is viewed as the ability to sustain trade against the competition in the global market. The economic sustainability of the South African wine industry is found to be highly dependent on its trading performance, with more than 40 percent of production consistently being exported since 2005. The views and opinions of South African wine executives through the Wine Executive Surveys of 2005 and 2008 are used to identify, describe and explain these competitiveness trends and to qualitatively comment on factors impacting on performance. The Porter Diamond is applied to derive the most important industry determinants of competitive performance. From this analysis changes in the “competitiveness space” of the South African wine industry are described and analyzed and a wine industry agenda is proposed to enhance competitive performance.
关键词：South African wine industry;competitive performance and competitive space;relative trade advantage (RTA);wine executive surveys;Porter Diamond.