文章基本信息

标题：Finding True Consumer Attitudes: Do Validation Questions Help?
本地全文：下载
作者：Gao, Zhifeng ; House, Lisa ; Bi, Xiang 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2012
期号：Suppl
出版社：Journal of Agribusiness
摘要：A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The WTP estimates with and without the respondents who fails the validation question differ significantly.
关键词：survey data quality;validation question;willingness to pay;seafood;choice experiment