文章基本信息

标题：Estimating the Optimal Premium Rates for Credential Food Attributes: A Case Study in the Northeast United States
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作者：Li, Minghao ; Wang, Qingbin ; Kolodinsky, Jane M. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2012
期号：Suppl
出版社：Journal of Agribusiness
摘要：Using data from the 2010 Taste of Place survey conducted in Vermont and three metropolitan areas in the northeast United States, this study examines consumer willingness to pay (WTP), estimates price elasticity, and calculates the optimal premium rates for selected credence food attributes. The empirical results indicate that respondents’ WTP varies significantly across attributes and is closely associated with certain demographic factors. The estimated optimal premium rates and estimation procedures presented in this paper can help producers and retailers identify the optimal premium rates for each attribute in association with geographical or socioeconomic segments of consumers.
关键词：consumers;willingness-to-pay (WTP);organic;local;made in Vermont