文章基本信息

标题：Using Attribute Importance Rankings within Discrete Choice Experiments: An Application to Valuing Bread Attributes
本地全文：下载
作者：Balcombe, Kelvin George ; Bitzios, Michael ; Fraser, Iain 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2013
出版社：Journal of Agribusiness
摘要：We present a new Bayesian econometric specication for a hypothetical Discrete Choice Experiment (DCE) incorporating respondent ranking information about attribute impor- tance. Our results indicate that a DCE debrieng question that asks respondents to rank the importance of attributes helps to explain the resulting choices. We also examine how mode of survey delivery (online and mail) impacts model performance, nding that results are not substantively a¤ected by the mode of survey delivery. We conclude that the ranking data is a complementary source of information about respondent utility functions within hypothetical DCEs.
关键词：Attribute Importance Rankings;Discrete Choice Experiment;Survey Mode