文章基本信息

标题：Picking up Pawpaws: An Evaluation of Consumer Willingness to Sample Unusual Regional Products
本地全文：下载
作者：Yang, Shang-Ho ; Woods, Timothy
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2013
页码：25-32
出版社：Journal of Agribusiness
摘要：Product sampling is a widely used strategy to introduce consumers to unusual products in an effort to build market penetration and demand. Two products that are especially popular in the mid-south of the U.S. include pawpaw fruits and sorghum syrup. This study examines regional differences of consumer interest sampling products made from pawpaws and sorghum syrup in farmers markets while considering possible spatial and demographic characteristics influencing consumer interest. The results showed stronger state-by-state differences for sorghum products than for pawpaw products with particularly higher likelihood to sample products in the deep southern states.
关键词：farm market;locally produced products;pawpaw;sampling;sorghum syrup