文章基本信息

标题：Effects of Cost and Campaign Advertising on Support for California’s Proposition 37
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作者：McFadden, Brandon R. ; Lusk, Jayson L.
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2013
出版社：Journal of Agribusiness
摘要：Proposition 37 would have required genetically engineered food in California to be labeled. This paper reports the results of a survey designed to determine Californians’ voting intentions prior to the vote, perceptions about the prevalence of genetically engineered foods in the United States, willingness to pay for a mandatory label, and effectiveness of advocacy advertising. Overall, Californians had inaccurate knowledge about the prevalence of genetically engineered foods, and stated they were willing to pay up to 13.8% higher food costs on average for a mandatory label. Findings suggest that the effectiveness of opposition advertising was likely a formative factor in the defeat of Proposition 37.
关键词：biotechnology;campaign advertising;genetically engineered;genetically modified;mandatory labeling;perceptions;Proposition 37