文章基本信息

标题：Assessing Korean Consumers' Valuation for BSE-Tested and Country of Origin Labeled Beef Products
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作者：Lee, Sang Hyeon ; Lee, Ji Yong ; Han, Doo Bong 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2014
期号：Suppl
页码：185-205
出版社：Journal of Agribusiness
摘要：The objective of this study is to estimate Korean consumers’ willingness to pay (WTP) for beef products with BSE testing and country of origin labeling. We use a choice experiment to examine consumers’ valuation for beef products with these labels. In addition to analysis using the pooled sample, we also conduct sub-sample analyses based on consumers’ level of risk perception about beef consumption and selected socio-demographic characteristics. Results suggest that Korean consumers value BSE tested beef. They also have a preference for domestic beef vis-à-vis imported beef. Results also suggest that those with high risk perception tend to value BSE testing more than country of origin labeling while those with low risk perception value country of origin labeling more than BSE testing. Moreover, we found that young or high educated respondents tend to value BSE testing and imported beef from countries which have not experienced BSE outbreaks more than do older or lower educated respondents.
关键词：BSE test label;Choice Experiment;Country of Origin;Risk Perception;Willingness-to-Pay