文章基本信息

标题：MARKET ORIENTATION AND THE SYNERGISTIC EFFECT OF MEDIATING AND MODERATING FACTORS ON PERFORMANCE: THE CASEOF THE FASHION CLUSTER
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作者：Manuel A. Ramos Macaes ; Minoo Farhangmehr ; Jose Carlos Pinho 等
期刊名称：European Journal of Management Studies
出版年度：2007
卷号：12
期号：1
页码：27-43
语种：English
出版社：International Medical Journal Management and Indexing System
摘要：It is commonly accepted that a market-oriented behaviour has a positive impact on organizational performance. This study provides additional support for the classical relationship between market orientation and organizational performance and goes further by not only including in the model the mediating role of both the organizational learning and organizational innovation, but also examining the potential moderating impact of the environmental conditions in the previous relationship. The analysis is based on data collected from a sample of 130 Portuguese SME operating in the fashion cluster. Implications and future research questions based on the findings are offered at the conclusion of the paper.
关键词：Market Orientation; Organizational Learning; Organizational Innovation; Organizational Performance.