文章基本信息

标题：FRANCHISOR TYPES IN PORTUGUESE FRANCHISING
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作者：Antonio Navarro Garcia ; Enrique Carlos Diez de Castro ; Francisco Javier Rondan Cata/ufJa 等
期刊名称：European Journal of Management Studies
出版年度：2006
卷号：11
期号：2
页码：97-114
语种：English
出版社：International Medical Journal Management and Indexing System
摘要：The identification of the existence of strategic groups within Portuguese franchising constitutes the main aim of the present paper. An empirical study starting from 128 franchising chains operating in Portugal was carried out. The results reveal the existence of five perfectly differentiated strategic groups {franchisor types), which are described starting from the strategic variables that define them. Our main contribution is that the results obtained in the Portuguese franchising system are similar to precedent studies in Canada, USA and Spain. That result suggests a tendency toward the globalization of franchisor types.
关键词：strategic groups; franchising; factor analysis.