文章基本信息

标题：Market and Pricing Potential for Extended Season Fresh Produce Sales: An Intermountain West Example
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作者：Curtis, Kynda R. ; Yeager, Irvin ; Black, Brent 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2014
页码：46-65
出版社：Journal of Agribusiness
摘要：This study assesses the potential for extending the farmers’ market season in the Intermountain West by evaluating producer and market manager perceptions regarding product availability, pricing, and marketing realities through web-based surveys conducted in 2011. Potential extended season fresh produce pricing was evaluated through forecasting models using pricing data collected at farmers’ markets in the region. Study results show that both producers and market managers perceive potential benefits to extending the market season, but detail potential obstacles, such as location and costs. Produce price premiums in the extended season are likely, but vary by product in magnitude and timing.