文章基本信息

标题：Factors Affecting Producer Participation in State-sponsored Marketing Programs: The Case of Fruit and Vegetable Growers in Tennessee
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作者：Velandia, Margarita ; Clark, Christopher D. ; Lambert, Dayton M. 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2014
页码：249-265
出版社：Journal of Agribusiness
摘要：State programs promoting their agricultural products have proliferated in response to increased consumer interest in locally grown foods. Tennessee, for example, currently has two state-funded programs promoting its agricultural products. This study examines the factors associated with participation by Tennessee fruit and vegetable farmers in those programs. The results suggest that farmer participation is associated with farm income, use of extension resources, and fresh produce sales. These results should be of interest to anyone attempting to increase producer participation in such programs.
关键词：fruit and vegetable marketing;state-sponsored marketing program;Tennessee producer participation