文章基本信息

标题：Are labels delivering what they intend? Explicit value of fair-trade labels versus implicit value of fair trade characteristics
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作者：Vlaeminck, Pieter ; Vandoren, Jana ; Vranken, Liesbet 等
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2014
出版社：Journal of Agribusiness
摘要：While consumers are increasingly interested in the ethical characteristics of food products, market shares of these products remains low. So far, not much research has been directed towards the efficacy of labels. Using incentive compatible stated choice experiments in a natural consumer environment, we show that dispersion exists between the explicit value of a fair trade label and the implicit values attached to the underlying characteristics of the label. Our findings thus imply that linking the fair trade label closer with peoples’ values provides opportunities to expand the fair trade market.
关键词：Fairtrade labels;Choice Experiments;WTP for fair trade labels and underlying fair trade characterisics