文章基本信息

标题：Two Rivers Winery and Event Center: A Key Driver for the Growing Colorado Wine Industry
本地全文：下载
作者：McFadden, Dawn Thilmany
期刊名称：Journal of Agribusiness
印刷版ISSN：0738-8950
出版年度：2014
出版社：Journal of Agribusiness
摘要：Two Rivers Winery & Chateau, established in 1999, has rapidly emerged as a key asset to the Colorado winery and regional tourism infrastructure on the West Slope of Colorado. The case study presents evidence of how Two Rivers’ entrepreneurship has helped an emerging business flourish, a reinvented Colorado wine industry nurture its brand through cooperative quality improvement, and has added a new tourism destination to the portfolio of attractions for a Western Colorado region. The case concludes that a strong commitment to social capital gains can lead to quality improvements throughout the Colorado wine industry. Two Rivers understands the potential long-term gains to its business and region.
关键词：wine industry;quality assurance;tourism;entrepreneurs