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文章基本信息

  • 标题:Offering Low-Cost Healthy Food: an Exploration of Food Manufacturers’ and Retailers’ Perspectives
  • 本地全文:下载
  • 作者:Samoggia, Antonella ; Arvola, Anne ; Bertazzoli, Aldo
  • 期刊名称:Journal of Agribusiness
  • 印刷版ISSN:0738-8950
  • 出版年度:2014
  • 页码:27-58
  • 出版社:Journal of Agribusiness
  • 摘要:This study investigates food manufacturers and retailers attitudes concerning offering healthy and low-cost food to consumers. Results show that the main barriers are: price perception, costs of production, easy accessibility of unhealthy food, and lack of supporting public policy. Solutions include consumers’ heightened awareness and knowledge, affordability, better food chain coordination, positioning strategy, and healthy food campaigns. Bigger food manufacturers and retailers, although cautious, are more capable than smaller size enterprises in implementing relevant investment strategies. All food system actors, from agribusinesses to consumers and policymakers, need to play a role in furthering the initiative.
  • 关键词:manufacturer;retailer;healthy food;low-cost;food chain;barrier;solution;multidimensional scaling unfolding
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