文章基本信息

标题：Athlete Image Research in the building process of Sports Institutions Image: a Prediction Analysis
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作者：Fernando Dezotti Beloto ; Eduardo de Paula e Silva Chaves
期刊名称：Asian Journal of Business and Management Sciences
电子版ISSN：2047-2528
出版年度：2014
卷号：3
期号：11
页码：10-18
出版社：Society for Business Research Promotion
摘要：Faced with an unexplored market in Brazil sports marketing and brand building of the same, the research aims to contribute to the professional management of sports promoting a study on the contribution of the athlete's image in the process of building the image of sports institutions. Through a descriptive survey questionnaires and data analysis for product-moment correlation and regression study measures a number, a given concrete by identifying the contribution of the image of the athlete in building the image of sports institutions. Full Text