文章基本信息

标题：Persuation of Value Added Services Associated With Brand Names on Consumer Buying Decision –With Special Reference of Car Buyers in Alwar District
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作者：Bhuwan Gupta ; Dr. Nisha Agarwal
期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2014
卷号：4
期号：2
出版社：Cosmic Journals
摘要：In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers' life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of how big brand name of Indian car manufacturer provides Value added services and try to transform the customer choice towards purchasing a car. With stiffening of competition among different car companies it become extremely important for marketers to focus on to meet and satisfy customer's needs, wants and desire. The growth and size of the company rely on the growth of the market, which in turn depend upon the customers' taste, preference and uniqueness of product. With the variety of choice, the profusion of goods and services offered; and the freedom of choice available to the customers, marketers are trying to search the customers with value pricing. Factors analysis is used to identify that some value added services will change the choice of cars provided by different brand name of Indian car manufacturing companies.
关键词：Brand Name; Value Added Services; Consumer Behavior; Purchase ; Decision