文章基本信息

标题：A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies
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作者：Mohammad Amin Sadeghi Ali Mollahosseini ; Mohammadali Forghani
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2014
卷号：4
期号：8
页码：1647-1650
DOI：10.5267/j.msl.2014.7.022
出版社：Growing Science
摘要：This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran. The study designs a questionnaire in Likert scale and distributes it among 180 randomly selected full time employees who work in this region. Cronbach alphas for product quality, behavioral and attitudinal loyalty have been calculated as 0.944, 0.865 and 0.913, respectively. Using structural equation modeling, the study has confirmed a positive and meaningful relationship between product quality and behavioral (β = 0.807 Sig. = 0.000) and attitudinal loyalty (β = 0.926 Sig. = 0.000).
关键词：Product quality; Behavioral loyalty; Attitudinal loyalty; SME companies