文章基本信息

标题：Factors influencing social shopping behavior of fashion in Tehran apparel market
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作者：Mohammad Rahim Esfidani ; Mohsen Nazari ; Maryam Karimi Davijani 等
期刊名称：Management Science Letters
印刷版ISSN：1923-9335
电子版ISSN：1923-9343
出版年度：2014
卷号：4
期号：6
页码：1201-1210
DOI：10.5267/j.msl.2014.5.006
出版社：Growing Science
摘要：Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long-term helps sales improvement. This study has taken place in city of Tehran, Iran in order to assess the social purchase behavior of consumers and drivers in the field of fashion garments. Data analysis was performed using partial least squares. Research findings indicate a significant positive relationship between obsessed with fashion garments and the five dimensions of social shopping behavior. On the other hand, there is a positive and meaningful relationship between materialism and the need for uniqueness by consumers’ involvement toward fashion apparel.
关键词：Social shopping behavior of fashion; Obsessed with fashion apparel; Materialism