文章基本信息

标题：The Study on Growth Factor Analysis and Plan for the Activation of E-book Market in South Korea
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作者：Eun-Ho Lee ; Yong-Sung Kim
期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2014
卷号：9
期号：10
页码：9-22
DOI：10.14257/ijmue.2014.9.10.02
出版社：SERSC
摘要：The digital revolution is occurring in the publishing market due to the development of IT industry. This environmental change is highly influencing on the changes of publishing market and the culture as well as on the consumption and reading patterns of consumers. Apparently the sentimental old-media "paper book" is rapidly being replaced by the e- book which is the digital new-media. Despite the many useful features of the e-book, the current situation shows that it has stopped from developing to the mature stage due to the disincentive factors occurring during the process of embracement. Therefore, the aim for this thesis is to suggest strategic direction for the stable substructure while approaching to the fundamental problem that occurs during the introduction of e-book in an overall perspective of the publication. As a result, the activation and the stable settlement of a local e-book market will take in place.
关键词：e-book; Activation; Contents; DRM; Platform; ePub; Self- Publishing; Media