文章基本信息

标题：Economic and Nutritional Implications from Changes in U.S. Agricultural Promotion Efforts
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作者：Ho, Shuay-Tsyr ; Rickard, Bradley J. ; Liaukonyte, Jura 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
页码：593-613
出版社：Food Distribution Research Society
摘要：Promotion programs that subsidize advertising for exported agricultural products continue to be used despite much criticism that they are an inefficient use of taxpayer money. At the same time, others have advocated for an increase in funds to support domestic advertising for fruits and vegetables. We investigate the economic and nutritional effects from changes in both export and domestic promotion expenditures for horticultural and nonhorticultural commodities. Simulation results show that even modest decreases in trade promotion expenditures coupled with a corresponding increase in domestic promotion efforts have the capacity to influence domestic market conditions, caloric intake, and nutrient consumption.
关键词：advertising;export promotion;horticulture;nutrient intake;policy reform;simulation model