文章基本信息

标题：Innovativeness of Ceretto Aziende Vitivinicole: A First Investigation into a Wine Company
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作者：Giacosa, Elisa ; Giachino, Chiara ; Bertoldi, Bernardo 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
页码：223-236
出版社：Food Distribution Research Society
摘要：As the second greatest producer and largest exporter of wine, Italy has been impacted by the global economic crisis. This study investigates a long established and highly successful family owned and operated business in the wine sector and their ability to continuously innovate products, processes and target markets. This research is aimed at ascertaining whether effective firm management in the wine sector depends on the combination of internal and external innovation.
关键词：innovation;wine sector;family businesses;internal and external innovation;product development