文章基本信息

标题：Yealands Wine Group: Balancing Business and Sustainability
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作者：Garnevska, Elena ; McLaren, Sarah ; Hiroki, Sayaka 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
页码：237-257
出版社：Food Distribution Research Society
摘要：Yealands Wine Group is a young NZ wine company established in 2008, incorporating environmental sustainability as a core business principle from inception. In 2012, Yealands was the sixth largest wine company in NZ with sales of 750,000 cases. They achieved a significant growth in sales for a short period of time. However, the sales forecasted in the next few years are less optimistic. Can Yealands use sustainability to drive sales and growth?
关键词：New Zealand (NZ) wine industry;environmental sustainability;wine sustainability;Yealands;teaching case study