文章基本信息

标题：Consumer’s Preference and Willingness to Pay for Different Turfgrass Varieties in the Southern Region of the United States
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作者：Ghimire, Monika ; Boyer, Tracy A. ; Chung, Chanjin 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
卷号：SUPPL
出版社：Food Distribution Research Society
摘要：This study determines the consumer’s preference for different turfgrass varieties using two different stated choice methods discrete choice and best-worst methods. Results shows that the ranking of turfgrass attributes were more homogenous across states using best-worst method compared to discrete choice method. These two methods yielded similar rankings for drought tolerant and low maintenance turf, but different rankings for shade tolerant and low purchase price turf.
关键词：Turfgrass;Discrete choice method;Best worst method;Willingness to pay