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  • 标题:Beer Snobs Do Exist: Estimation of Beer Demand by Type
  • 本地全文:下载
  • 作者:Toro-Gonzalez, Daniel ; McCluskey, Jill ; Mittelhammer, Ron
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2014
  • 卷号:SUPPL
  • 页码:174-187
  • 出版社:Food Distribution Research Society
  • 摘要:Although mass-produced beers still represent the vast majority of U.S. beer sales, there has been a significant growth trend in the craft beer segment. This study analyzes the demand for beer as a differentiated product and estimates own-price, cross-price, and income elasticities for beer by type: craft beer, mass-produced beer, and imported beer. We verify that beer is a normal good with a considerably inelastic demand and also find that the cross-price elasticity across types of beer is close to zero. The results suggest that there are effectively separate markets for beer by type.
  • 关键词:craft beer;demand analysis;differentiated products
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