文章基本信息

标题：Distribution Channel Choices of Wineries in Emerging Cool Climate Regions
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作者：Sun, Lin ; Gómez, Miguel I. ; Chaddad, Fabio R. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
页码：87-103
出版社：Food Distribution Research Society
摘要：The number of wineries in nontraditional cool climate regions of the United States has increased dramatically in the last decade. We examine factors influencing distribution channel choices by these wineries, including winery characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in Michigan, Missouri, and New York, we developed fractional logit models to test hypotheses regarding their distribution channel choices. We find that the share of wine sold through intermediated channels increases with winery size, years of operation, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing challenges.
关键词：cool climate regions;distribution channels;marketing;wine