文章基本信息

标题：Consumer Valuation of Food Safety: The Case of Postharvest Processed Oysters
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作者：Bruner, David M. ; Huth, William L. ; McEvoy, David M. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
页码：300-318
出版社：Food Distribution Research Society
摘要：Consumers’ willingness to pay for postharvest-processed (PHP) raw oysters—oysters without health risks—is studied in experimental auction markets. The experimental design decomposes the effects of taste, objective risk information, and information on four PHP technologies on consumer valuations. Results show that relatively uninformed consumers are willing to pay equivalent amounts for PHP and traditional raw oysters. However, after a blind taste test, consumers are willing to pay a significant premium for traditional raw oysters, and the premium persists after objective information on risk and processing technologies is provided. The results are robust across PHP technologies.
关键词：consumer perceptions;experimental auction market;food safety;oysters;risk preference elicitation