文章基本信息

标题：Understanding producers’ motives to adopt sustainable practices: the role of expected rewards, risk perception, and risk tolerance
本地全文：下载
作者：Hofenk, Dianne ; Pennings, Joost ; Trujillo-Barrera, Andres 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2014
出版社：Food Distribution Research Society
摘要：The purpose of this study is to examine producers’ motives underlying the adoption of sustainable practices. In particular, we focus on expected economic, social, and personal rewards, and examine the roles of producers’ risk perception and risk tolerance. Preliminary results from a survey of 164 hog producers show that the adoption of sustainable practices is affected by expected economic rewards, but not by social and personal rewards. Furthermore, perceived risk is a major barrier to the adoption of sustainable practices and risk tolerance strengthens the effect of expected economic rewards on the probability to adopt sustainable practices.
关键词：motives;adoption of sustainable practices;expected rewards;risk perception;risk tolerance