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  • 标题:Factors influencing the decision of small-scale farmers on marketing channel choice: a Hungarian case study
  • 本地全文:下载
  • 作者:Benedek, Zsófia ; Fertő, Imre ; Baráth, Lajos
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2014
  • 出版社:Food Distribution Research Society
  • 摘要:The local food movement is rapidly evolving in Hungary. Three market types can be identified: traditional, farmers’ and organic markets. Results show that farmer- and farmspecific characteristics as well as attitudes greatly and variously influence the decision of small-scale farmers on finding the proper market type. A relatively young, educated and innovative farmer group is interested mostly in selling at farmers’ markets. The outcomes are important in the light of the coming EU funding schemes as small-scale farmers using different marketing channels may require targeted supporting frameworks and solutions.
  • 关键词:short food supply chain;local food system;farmers’ market;organic farming
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