文章基本信息

标题：Understanding Markets for Grass-Fed Beef: Taste, Price, and Purchase Preferences
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作者：Gwin, Lauren ; Durham, Catherine A. ; Miller, Jason D. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2012
卷号：SUPPL
出版社：Food Distribution Research Society
摘要：We use results of a consumer taste test conducted in Portland, Oregon, and choice-based conjoint analysis to examine consumer attitudes about grass-fed beef compared to conventional grain-fed: taste preferences, willingness to pay, and willingness to buy frozen meat in bulk. We consider the effect of demographic, attitudinal, and shopping location characteristics of consumers. A baseline, uninformed consumer will pay $0.90-$0.94/pound more for grass-fed ground beef; knowledge about production and nutritional factors increases the premium. A majority of participants would buy in bulk if they knew a producer or a friend referred them; 72% will buy frozen beef.
关键词：grass-fed beef;consumer preference;conjoint analysis;willingness to pay;freezer beef