文章基本信息

标题：Mechanism Research of Regional Brand Enhancement Based on Agricultural Industry Clusters
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作者：Zhang, Yue-li ; Chen, Shu-xia
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2012
页码：13-17
出版社：Food Distribution Research Society
摘要：This article makes an integral and comprehensive study on the process of regional brand enhancement based on agricultural industry clusters using the theories of industrial clusters and regional brands. By analyzing the key determinants in the process of regional brand enhancement based on agricultural industry clusters, we establish a systemic theory system. The results show that as an important mediator in the process of regional brand enhancement based on agricultural industry clusters, the construction of value chain system is of vital importance. Other factors, such as the government guidance and service, the promotion of industry associations and professional cooperatives, play a key regulating role in this process.
关键词：Agricultural industry clusters;Regional brand;Enhancement;Mechanism