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文章基本信息

  • 标题:Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania
  • 本地全文:下载
  • 作者:Skreli, Engjell ; Imami, Drini ; IFAMR, IFAMA
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2012
  • 页码:137-157
  • 出版社:Food Distribution Research Society
  • 摘要:This paper reports the findings of a study conducted on consumer preferences for apple fruits in Tirana, Albania. Consumer preferences where analyzed using a Conjoint Choice Experiment and Latent Class Analysis. For each identified consumer class, preferences for the chosen attributes and their willingness to pay for such attributes were estimated. Marketing and policy recommendations are provided for the sector stakeholders, with particular focus on producers and policy-makers.
  • 关键词:apples;Conjoint Choice Experiment;consumer preferences Albania
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