文章基本信息

标题：Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators
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作者：Brewer, Pearl ; Feinstein, Andrew Hale ; Bai, Billy 等
期刊名称：Hospitality Review
印刷版ISSN：0739-7011
出版年度：2006
卷号：24
期号：2
页码：7
出版社：Florida International University
摘要：This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel electives and industry practitioners, distribution channels wen identified as were challenges and solutions associated with each