文章基本信息

标题：The Bass Model of Diffusion: Recommendations for Use in Information Systems Research and Practice
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作者：Jeyaraj, Anand ; Sabherwal, Rajiv
期刊名称：Journal of Information Technology Theory and Application (JITTA)
印刷版ISSN：1532-4516
出版年度：2014
卷号：15
期号：1
页码：2
出版社：Association for Information Systems
摘要：The Bass Model (TBM), first introduced in 1969, has been used in several fields – including sociology, economics, marketing, and communication studies – to understand diffusion of products and innovations, but has received limited attention in information systems (IS) research and practice. TBM views diffusion as occurring through a combination of innovation (p) and imitation (q). Innovation and imitation describe the extents to which influences external to the population and influences internal to the population respectively affect diffusion. To encourage and enable greater use of TBM in IS research and practice, we describe an application process for using TBM and illustrate potential applications of TBM.
关键词：Bass Model; Diffusion; Information Systems; Innovation