文章基本信息

标题：Mobile Games: Analyzing the Needs and Values of the Consumers
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作者：Penttinen, Esko ; Rossi, Matti ; Tuunainen, Virpi Kristiina 等
期刊名称：Journal of Information Technology Theory and Application (JITTA)
印刷版ISSN：1532-4516
出版年度：2010
卷号：11
期号：1
页码：2
出版社：Association for Information Systems
摘要：Mobile games are one of the largest mobile application areas and one where users are often willing to pay for services. Furthermore, the market for mobile games is expected to grow dramatically as most phones sold now are capable of running games. Despite this, there is surprisingly little research concerning user expectations from mobile games. In this exploratory study, we examine the consumers’ values, needs, and objectives related to mobile games. Based on earlier literature on mobile services, we developed a preliminary set of issues and did an exploratory survey of mobile game users to find the key needs and values of mobile gamers. The results of the study are especially interesting for mobile game developers and mobile phone operators as they shed light on the demographics and choices of mobile gamers. We argue that if mobile games are ever to be diffused in greater extent to the market, then a deeper understanding of the values and needs of the potential mobile game users must be obtained. This understanding can then be used to guide the development of new game offerings.
关键词：Mobile games; values; objectives; consumers; cluster analysis