文章基本信息

标题：Analyzing Students’ Technology Use Motivations: An Interpretive Structural Modeling Approach
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作者：Guo, Zixiu ; Li, Yuan ; Stevens, Kenneth J. 等
期刊名称：Communications of the Association for Information Systems
印刷版ISSN：1529-3181
出版年度：2012
卷号：30
期号：1
页码：14
出版社：Association for Information Systems
摘要：Despite being more meaningful and accurate to consider student technology use motivations as a set of interactive needs and expectations, the possible underlying hierarchical relationships among motivations receive little attention. Drawn from Uses and Gratifications (U&G) approach and from Means-End Chain (MEC) theory, this study investigates how student technology use motivations can be represented as a set of interrelated and hierarchically organized elements. A set of relevant data concerning students’ technology use motivations was collected by the Repertory Grid Interview Technique (RGT) and analyzed qualitatively using content analysis. Eleven identified student technology use motivations were structured by adopting interpretive structure modeling (ISM) technique. By using Multiplication Applied to Classification (MICMAC) technique, eleven identified factors were further classified into three different types of variables: means, consequences, and ends. The findings of this study have significant theoretical and practical implications to both researchers and managers.
关键词：motivations; technology mediated learning (TML); Means-End Chain (MEC); Uses and Gratifications (U&G); Interpretive Structural Modeling (ISM); Repertory Grid Technique (RGT)