文章基本信息

标题：What Determines Actual Use of Mobile Web Browsing Services? A Contextual Study in Korea
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作者：Yun, Haejung ; Lee, Choong C. ; Kim, Byung Geun 等
期刊名称：Communications of the Association for Information Systems
印刷版ISSN：1529-3181
出版年度：2011
卷号：28
期号：1
页码：21
出版社：Association for Information Systems
摘要：The use of mobile Web browsing services is a worldwide phenomenon. The intent of this research is to produce a testable model of Web browsing services use that both identifies unique national market differences and yet is theoretically parsimonious enough to permit future cross-national studies. Specifically, our model examines which factors determine the use of mobile Web browsing services in South Korea. We show that content quality, hardware quality, ubiquity, cost, and relational factors are important predictors of actual use of mobile Web browsing services. However, counter to our model’s predictions, network quality and security did not appear to be significant factors in Korea at this point of market maturity. Future empirical examination of the proposed model in different markets worldwide should provide multinational IT vendors with better understanding of the similarities and differences in the global smart phone business.
关键词：mobile Web browsing service; actual use; unique market differences; content quality; system quality; service quality; perceived cost; subjective norm