文章基本信息

标题：Greenway Medical Technologies: Challenging the Goliaths in Electronic Medical Records
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作者：Dunbar, Tracy ; Watson, Richard T. ; Boudreau, Marie-Claude 等
期刊名称：Communications of the Association for Information Systems
印刷版ISSN：1529-3181
出版年度：2007
卷号：19
期号：1
页码：2
出版社：Association for Information Systems
摘要：This case examines the business development and strategic expansion of Greenway Medical Technologies, a software company delivering electronic healthcare solutions to physicians operating small practices. Over a period of seven years and with an investment of $70 million, Greenway built a best-in-class software application. The case also describes the electronic medical record systems industry and the key drivers impacting the growth of this industry and healthcare delivery in the United States.