文章基本信息

标题：M-Commerce Services: Promises and Challenges
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作者：Mathew, John ; Sarker, Suprateek ; Varshney, Upkar 等
期刊名称：Communications of the Association for Information Systems
印刷版ISSN：1529-3181
出版年度：2004
卷号：14
期号：1
页码：26
出版社：Association for Information Systems
摘要：This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors.