文章基本信息

标题：Valuing traceability of imported beef in Korea: an experimental auction approach
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作者：Lee, Ji Yong ; Han, Doo Bong ; Nayga Jr, Rodolfo M. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2011
页码：360-373
出版社：Food Distribution Research Society
摘要：The major objective of this study is to estimate Korean food shoppers’ willingness to pay (WTP) for imported beef with traceability. We use an experimental elicitation method, the random nth price auction, to identify consumers’ valuation for traceable imported beef. We also analyse the effect of different types of information on these valuations. Results indicate that consumers are generally willing to pay a 39 per cent premium for the traceable imported beef over similar beef without traceability. Results also suggest that in contrast to the insignificant effect of positive information, negative and two-sided information about traceability significantly reduces WTP.