文章基本信息

标题：Consumer Demand for Ahi Poke (Raw Tuna Salad) in Hawaii
本地全文：下载
作者：Fernandes da Costa, Pedro M. ; Hu, Wuyang ; Pan, Minling 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2009
卷号：40
期号：SUPPL
出版社：Food Distribution Research Society
摘要：Ahi poke (raw tuna salad) has significant role in Hawaii culture and economy. A consumer survey in Hawaii was used to examine consumers’ purchasing intentions of ahi poke. A censored analysis was conducted to analyze the demand and tie with various consumer characteristics. Results show that many consumer eat ahi poke frequently and different consumer profiles will lead to large differences in their demand. Information obtained in study may help producers and retailers to better target their marketing strategies and increase sales.
关键词：Ahi Poke;Demand;Hawaii;Tobit