文章基本信息

标题：Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels
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作者：Berning, Joshua ; Chouinard, Hayley ; Manning, Kenneth 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2009
卷号：40
期号：12
出版社：Food Distribution Research Society
摘要：Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences.
关键词：nutrition information;grocery stores;labels;consumer preferences