文章基本信息

标题：EL CONSUMIDOR DE FRUTAS Y VERDURAS ECOLÓGICAS: HOMO EST TEMPERATUS
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作者：Meneses, Gonzalo Dias ; Rodriguez, Julia Nieves ; Martel, Manuel Lopes 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2009
卷号：40
期号：1
页码：57-70
出版社：Food Distribution Research Society
摘要：The aim of this work is to analyze the model of consumer involvement with organic fruits and vegetables. An empirical survey was carried out using a 371 sample size questionnaire, which allowed for both path and multigroups analysis to be done. Based on the results obtained, we can affirm that the level of motivation to consume organic fruits and vegetables is intermediate, as the predominant motives are safety and self-realisation, and the volition model follows an inverse theoretical learning process. Furthermore, there is more than one model, since both gender and income influence significantly the involvement with organic food. Contradicting the predominant theoretical paradigm, this work tries to develop practical implications for organic food communication campaigns.
关键词：Involvement;motivation;organic agriculture;consumer;communication