文章基本信息

标题：Supplying Improved Seed to Farmers in Rural Kenya: The Case of Freshco Kenya Ltd.
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作者：Mabaya, Edward T. ; Cramer, Laura K. ; Mahiga, Veronica K. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2009
卷号：40
期号：2
页码：1-20
出版社：Food Distribution Research Society
摘要：Freshco, a small producer and distributor of hybrid maize seed and macadamia seedlings, was one of the first private companies to enter the Kenya seed market after its liberalization. Currently, the company produces and markets six high yielding maize varieties that are suited for diverse agro-ecological conditions. Despite the company’s encouraging growth in the local maize seed market, Freshco’s executives recognize the need to scale up operations to stay competitive. The company’s challenge is to recognize business opportunities and customer needs in an environment susceptible to ecological, political, and socioeconomic change.
关键词：Kenya;seed industry;smallholder farmers;scenario planning