文章基本信息

标题：Greene Gardens
本地全文：下载
作者：Baker, Gregory A. ; Hanson, Kirk O.
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2009
卷号：40
期号：2
页码：101-107
出版社：Food Distribution Research Society
摘要：The case describes the 2006 E. coli outbreak in the California spinach industry. The case unfolds over a period of about one month, with four separate eventful days described in detail. At the end of the narrative for each day, the reader is asked to decide how he or she would respond to the events and justify his or her decision.
关键词：business ethics;communication;crisis management;spinach