文章基本信息

标题：Analysis of Media Agenda-Setting Effects on Consumer Confidence in the Safety of the U.S. Food System
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作者：Bharad, Abhishek Bhagwat ; Harrison, R. Wes ; Kinsey, Jean D. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2010
卷号：SUPPL
出版社：Food Distribution Research Society
摘要：Results from continuous tracking of consumer confidence and media coverage of food safety events over a 67 week period between May 2008 and August 2009 are reported. An ordered probit model is used to test the hypothesis that media coverage of food safety events affects consumer confidence in the safety of the U.S. food system. The results show that media coverage significantly and negatively affected consumer confidence in the safety of nation’s food supply during the sample period. Socioeconomic and demographic factors such as geographic region, use of media source, household size, age, ethnicity, education, and gender also had significant affects on consumer confidence in the safety of United States food supply.
关键词：Food Safety;Consumer Confidence;Mass media;ordered probit