文章基本信息

标题：On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products
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作者：Akaichi, Faical ; Nayga, Rodolfo M., Jr. ; Gil, Jose Maria 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2010
卷号：SUPPL
出版社：Food Distribution Research Society
摘要：This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for not just the first unit but also subsequent units of a product, the demand curve, consumer surplus, the determinants of consumers’ WTP for each auctioned unit, and the effect of potential price discount strategies.
关键词：Multi-unit auctions;Willingness to pay;demand curve;Consumer surplus;Price discounts