文章基本信息

标题：The Role of Consumer Acceptance in the Food Innovation Process: Young Consumer Perception of Functional Food in Italy
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作者：Del Giudice, Teresa ; Pascucci, Stefano ; Schiefer, Gerhard 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2010
卷号：SUPPL
页码：111-122
出版社：Food Distribution Research Society
摘要：This paper analysed the factors influencing the acceptance of functional foods (FFs) of three distinct groups of young Italian consumers. We implemented an ordered probit model based on data collected in a field survey carried out in southern Italy in 2008. The results showed that different sources of information and knowledge (e.g. the internet, newspapers and universities), judgements and motivations (e.g. taste and health effects credibility) are key elements in the acceptance of FFs. This implies the need to identify highly differentiated communication and marketing strategies for both public agencies and private firms in order to promote FF consumption.
关键词：functional foods;consumer acceptance;ordered probit;Italy