文章基本信息

标题：IS ORGANIC FOOD A QUALITY ATTRIBUTE OR A PRODUCT CATEGORY?
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作者：Denver, Sigrid ; Christensen, Tove
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2010
卷号：SUPPL
出版社：Food Distribution Research Society
摘要：The present study investigates the relationships between consumer categorization of organic versus non-organic food products, consumers’ underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment is used to test these relations in a case study involving consumer preferences for attributes relating to milk. First and foremost, we find a strong link between how consumers categorize food and their organic profile. Second, our study supports earlier findings which indicate that certain socio-demographic variables are important drivers of organic demand together with beliefs in organic foods possessing positive attributes. Third, we find that knowledge concerning a claim stating that milk from grazing cows is healthier serves as a way to categorize consumers.
关键词：organic demand;separability;perception of organic foods;mixtures of logit