文章基本信息

标题：Do They Always Say No? German Consumers and Second-Generation GMO Foods
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作者：Hartl, Jochen ; Herrmann, Roland
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2008
卷号：39
期号：SUPPL
出版社：Food Distribution Research Society
摘要：European consumers and, in particular, German consumers are known to be very critical towards the introduction of genetically modified (GM) foods. It is analyzed here whether German consumers do reject second-generation GMO foods, too. Whereas first-generation GM crops induced producer-related benefits, second-generation GM crops are associated with consumer-oriented benefits like an improvement of nutritional quality. The determinants of demand for second-generation GM rapeseed oil are investigated within an online survey of 1556 German consumers. It is elaborated how two functional properties of that product matter; i.e. long-chain ϖ3 fatty acids and the cholesterol-lowering effect of phytosterols. It turns out that GMO rapeseed oil is neglected by 74 % of all respondents. Output traits, however, will increase the probability of purchases of GMO rapeseed oil. This is more the case for long-chain ϖ3 fatty acids than for phytosterols.
关键词：consumer behavior;second generation;GMO foods;rapeseed oil